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Reporter of Economic Observer On February 3, aruhan received a total of four single line business. The customers came from Nanjing, Baise, Jiangxi and Guangdong. Customers from four places all agreed that Li Bin could find a way to deliver the urgently needed milk powder and diapers to his hands in the fastest way. Unfortunately, the feedback from several express companies to Li Bin was still “temporarily unavailable” The business of these four orders is so yellow. Li Bin, who lives in Jinjiang, Fujian Province, runs two mother and baby retail stores in the local area. Affected by the epidemic situation, the stores can’t normally open. Li Bin transfers his business to his mobile phone. Customers buy things through wechat. He delivers goods to the door close to his home. He can send them to their homes. If they can’t, they can’t. Over the past 10 days, Li Bin’s business has almost stagnated. Novel coronavirus infection cases were reported in Fujian province at 24 hours on February 3rd. 194 cases were confirmed by pneumonia, including 15 cases in Jinjiang, where Li Bin was located. The county is the most diagnosed case in Quanzhou. Under this epidemic situation, what Li Bin thinks is “life protection is the most important”. Close the store, stay at home, pick up orders occasionally, and plan for the longer term. Li Bin’s mother and baby store is just the epitome of more than 250000 terminal stores across the country. According to the feedback from many dealers and brand owners, during the epidemic period, the vast majority of maternal and infant stores were in the state of suspension or semi operation. The abnormal operation of retail terminal leads to the different experiences of enterprises in each link of the whole retail industry chain. On the one hand, the suppliers of retail stores are facing the stagnation of payment collection caused by inactive terminals; on the other hand, they are under the pressure of paying for goods on the brand side, but they can’t get the goods, so they can only consume the inventory; while the brand owners shoulder the heavy burden that the new products can not be produced and the used goods can not be circulated, but the cost consumption is quite a day. Retailers, suppliers and brands have their own difficulties. Although they are tied together by a rope, they are also difficult to keep warm. “At this time, who can let who step back? It’s up to them to see who can stick to it, “Li said. “Inventory can last up to 20 days” epidemic hit Li Bin by surprise. What worries him most is how long his goods can last in case the transportation is difficult to recover in a short period of time. Although the inventory consumption in special period is extremely slow, he must take precautions. “If you can’t, you can change the supplier. If you can deliver the goods, you can use them. At this time, you can’t pay too much attention to the cost. In any case, these two months are undoubtedly losing money.” “Changing suppliers” in Li Bin’s mouth is the last result Wang Huanwei would like to see. Wang Huanwei is the person in charge of a trading company in Jiaxing, Zhejiang Province. His company acts as an agent for a variety of maternal and infant products, serving more than 300 retail stores. From winter to April of the next year is the peak business season, with a monthly income of more than 2 million yuan, which is usually twice that of the off-season. However, this Spring Festival is affected by the normal business of downstream retail stores, and the peak season has become an absolute off-season. “I ask the management committee every two days when the epidemic will pass. I feel that their news will be better than me, but no one knows the answer. I am really flustered now.” Wang Huanwei is most troubled by three aspects. The first is transportation. “Now all the people who call to ask for the goods are just in need. For example, the milk powder is gone. It’s not a matter of urgency. The customers can’t make trouble. I’ve been driving for eight days, and I have to go through various traffic checkpoints every day. No one will be released because what you send is food rations urgently needed by the children. I can only send the goods to the traffic control points and let the customers pick them up by themselves. The villages and towns far away can’t deliver them.” Because of the poor transportation, the business companies are stuck in the middle. The goods can not be delivered to the retail stores, and the goods from the brand side can not be delivered to their own hands, which leads to the consumption of inventory. Wang Huanwei said that the inventory of some best-selling products is usually one month. He pays the brand a month in advance, and the other party will only deliver one month’s goods. At the beginning of 2020, Wang Huanwei made the payment for goods in January to the account of the brand side, but the goods were blocked on the way before delivery. “The goods in the warehouse can last up to 20 days. If they can’t make up after that, they have to go home and close down.” Zhang Tong, the same supplier, also issued the same sentiment: “inventory really needs to be saved.”. On February 4, Zhang Tong’s client ordered 100 cases of goods to him, but he calculated and only gave half of the goods to the customer. On the one hand, because of the gradually bottoming out inventory, he had to save his life. On the other hand, considering the cost of express delivery, the cost of sending a box of goods is three times that of ordinary days in a special period. Cost is another problem that Wang Huanwei and Zhang Tong face together. The salary, welfare, rent and daily loss of more than ten employees make them spend 150000-200000 yuan each month. In addition, the terminal stores do not return the payment, so that the cash flow requirements of the trading company is very high for a time. “It’s impossible to ask the customers and the brand side to undertake something for me. Each has its own difficulties. Now I can only lengthen the time estimate and make preparations for half a year to deal with the impact of the epidemic.” Zhang Tong chatted with his peers these days and agreed that he should take out his savings first and have money to deal with it. In fact, the practical difficulties of Wang Huanwei and Zhang Tong have been fed back to the brand. This is a dairy production enterprise in East China. They had planned to start work on the fourth day of the first day (January 28) because the factory asked to stop work

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