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China Sports Culture and Sports Tourism Expo will be held in Guangzhou in November

China Sports Culture and Sports Tourism Expo will be held in Guangzhou in November
August 6,2020 China Sports Culture Expo The press conference of China Sports Tourism Expo (hereinafter referred to as the “Two Expos”) was held in Guangzhou.Huang Huang, Deputy Director of the Sports Culture Development Center of the State Sports General Administration, Wu Linbo, Deputy Secretary-General of the Guangzhou Municipal Government, Cao Kang, First Inspector of the Publicity Department of the State Sports General Administration, Ni Dazhong, Deputy Director of the General Office of the State Sports General Administration, Lin Ying, Deputy Director of the Guangdong Provincial Sports Bureau, GuangzhouOuyang Ziwen, Party Secretary of the Municipal Sports Bureau, Zhu Dongfang, President of International Data (Asia) Group and other guests attended the press conference.

  On behalf of the Guangzhou Municipal Government, Wu Linbo extended welcome and thanks to the delegates,He said,Since the two fairs settled in Guangzhou in 2018,Build an all-round international, professional, market-oriented and high-end sports culture and sports industry exhibition and trading platform,It has contributed to the realization of the high-quality development of Guangzhou sports and the promotion of the construction of an international sports city.As Guangzhou’s epidemic prevention and control stabilizes,Major sports activities resumed,The themes of the two expos are highly compatible with the situation.It will effectively promote the promotion of sports spirit, the spread of sports culture, and the development of the sports industry.

  Gold said in his speech,As the only exhibition hosted by the General Administration of Sports,The progress of the two fairs as scheduled shows that the General Administration of Sports attaches great importance to the fair.It also faces new challenges and high demands.In the context of normalization of epidemic prevention and control,The two fairs this year are of special significance.It will inject a booster for the development of the sports industry,Become an important platform to pay tribute to the feelings and responsibility of sports people, strengthen the confidence of the sports industry, and promote the new development of sports culture and tourism.

  Four highlights

  Create a smart future for China’s sports culture and tourism industry

  Huang Jin emphatically introduced the highlights and characteristics of the two expos in 2020: First, the two expos this year have the theme of “Healthy Chinese Sports Power”.Committed to gathering sports power,Help build a well-off society in an all-round way; second, in cultural exhibitions and characteristic activities,Will focus on China’s sports intangible cultural heritage,Focus on traditional sports such as martial arts and Go,Carry out promotion activities of outstanding Chinese sports and culture projects; thirdly, realize the connection of global resources more widely,Build a multi-party docking platform for governments, associations, enterprises, consumers, etc.,Empower the development of the sports industry; the fourth is to strengthen the assistance of smart technology,Promote the integration of “new infrastructure” such as artificial intelligence, 5G, and big data with sports,Stimulate sports consumption in new formats,Expand the market space of the sports industry.

  Gold emphasized,To scientifically and effectively respond to the needs of normalized epidemic prevention and control,Will strictly comply with central and local requirements,On the basis of a good offline epidemic prevention and control plan,Expand online service space,Provide the convenience of online participation for overseas guests and exhibitors who cannot go to the site,Expand the intelligent service capabilities of the two expos.

  Zhang Zheng, deputy director of the Wushu Sports Management Center of the State General Administration of Sports, and Wang Yi, vice chairman and secretary-general of the Chinese Go Association, said in their speeches as important partners,Will make good use of this national-level sports culture, sports tourism comprehensive platform,In-depth display of the value and connotation of Chinese excellent traditional sports culture,Promote the communication and interaction between traditional sports culture and the public,Promote the inheritance and development of Chinese excellent traditional culture.

  Four major components

  Create a panoramic cultural exchange innovation conference

  Zhu Dongfang introduced the specific situation of the two fairs this year.He said,The conference consists of four parts: exhibitions, summit forums, supporting activities, and business docking.From the scale of the exhibition to the volume of sound transmission,Both expos will have new superior performances this year.

  In the exhibition section,There are seven major exhibition areas including sports culture theme exhibition area, sports brand exhibition area, domestic sports culture and sports tourism exhibition area, national and international group exhibition area, stadium operation and facility equipment exhibition area, sports science and technology big health and outdoor exhibition area, sports innovation product and application gallery, etc.Theme exhibition area,Show the achievements of China’s sports development in all directions; in the forum part,Covers sports culture, cultural and tourism development, industry docking, innovation and entrepreneurship, sports business, etc.Bringing together government and international organization leaders, business leaders, experts and scholars, venture capital guests, entrepreneurial representatives and other elites from all walks of life,Contribute industry wisdom to the integrated development of global sports culture and sports tourism from a multi-dimensional perspective of production, learning, and research; in terms of supporting activities,Carry out rich activities for B2B and B2C,Including the promotion of Chinese sports tourism boutique projects,The guest country, the province of honor, and the city of honor,The release of research reports on the development of China’s cultural tourism and sports industry, intellectual games, sports film and television project promotion, etc.,Provide rich experience content for the public.

  At the press conference,The logos of the two fairs are newly unveiled.The logo of the China Sports Culture Expo incorporates the seal engraving “wen” into the five stars.The logo of China Sports Tourism Expo uses five-star elements to abstract the pattern of three hands connected together.It embodies China’s long and profound culture, conveys the sportsmanship of self-improvement, and outlines people’s beautiful life.The release of the new logo also signifies that the two expos will lead the reform and innovation of the exhibition with a deeper cultural accumulation, and will be stable and long-term.

  It is reported that,The 2020 China Sports Culture Expo and China Sports Tourism Expo will be held from November 27 to November 29, 2020 at the Guangzhou Poly World Trade Expo.The China Sports Culture Expo is hosted by the State Sports General Administration and the Chinese Olympic Committee; the China Sports Tourism Expo is hosted by the All-China Sports Federation, the Chinese Olympic Committee and the China Tourism Association.Both Expos are hosted by Guangzhou Municipal People’s Government, Sports Culture Development Center of State Sports General Administration, International Data Group, and Aiqi Sports Co., Ltd.

  Nanfang Daily reporter Bloomberg